The 42°74 Reciprocity Model
How we give back through every journey, with a commitment to people and place.
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42°74 Travel & Production Atelier was created with a clear intention: to ensure that travel and production in Kyrgyzstan remain respectful, rooted, and mutually beneficial. We believe meaningful journeys are built not only on beautiful landscapes, but on fair collaboration with the people who live, work, and carry traditions. Our approach to impact is based on reciprocity, a model where value flows back to communities through the journey itself.
Aishoola Aisaeva, Founder, 42°74
The 42°74 Reciprocity Model
The 42°74 Reciprocity Model reflects our belief that travel is a relationship — one built on trust, mutual respect, and care for the cultures and communities that welcome us.
  • Local Value Retained
    Every journey and production we design prioritises collaboration with:
    • local drivers and guides;
    • women-led guesthouses, restaurants;
    • artisans, translators, and fixers.
    Where possible, services are sourced directly, ensuring that a significant portion of each journey’s value stays within local economies. This approach supports long-term relationships and fair pay.
  • Cultural Continuity Fund
    Starting from the 2025 season, a dedicated contribution is allocated from the total cost of every journey. This contribution supports:
    • compensating cultural knowledge-holders for storytelling and rituals;
    • supporting artisan workshops;
    • preserving heritage through documentation and exchange.
  • Women-Led Priority
    Across our journeys and production work, we actively collaborate with:
    • women artisans and cooperatives;
    • women guides, translators, fixers, and cultural practitioners;
    • women-led businesses.
    This is not framed as a special category, but as a natural recognition of women’s role in sustaining culture and community.
  • Knowledge Exchange
    Many of our journeys include informal moments of sharing as conversations, skills, stories where guests and hosts meet as equals. Whether through photography, language, cooking, or storytelling, these exchanges foster curiosity and mutual respect.
  • Transparency & Reporting
    We are committed to transparent impact reporting. Annual summaries will highlight:
    • local partners engaged;
    • women-led collaborations;
    • cultural workshops supported;
    • regions and communities visited.
  • A Living Commitment
    Our reciprocity & impact model is not static. It evolves with every journey, every collaboration, and every conversation. We remain open to learning, listening, and adjusting, guided by the people and places that make these journeys possible.

Annual Impact Summary
Once a year, we share a reflection with our guests — a brief account of how the fund has been used and the stories, people, and practices it has helped sustain. Thank you for choosing us.

With gratitude,
42°74 Travel & Production Atelier
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